In 1971, Hoshino became profitable enough to purchase Elger Guitars from Rosenbloom and officially changed their name to Ibanez, USA. Rosenbloom, sensitive to the domestic hostility towards Japanese products still prevalent in the late ’60s, used this as the brand name for his imported guitars. Hoshino began importing classical guitars from a small, Spanish guitar maker named Salvador Ibáñez in the ’20s to sell in Japan, and went onto launch their own brand under the name Ibanez, inspired by the imported guitars in 1935. Sensing the domestic guitar market’s downturn, however, Rosenbloom’s company, Elger Guitars, became the sole North American distributor for Japanese guitar manufacturers, Hoshino Gakki Gen. Harry Rosenbloom, owner of Medley Music in Bryn Mawr, Pennsylvania, made his living selling handmade instruments. The careful attention to detail, superior parts, and meticulous craftsmanship diminished, while price tags remained high. While heavy riffs and searing solos dominated the airwaves, the quality manufacturing of the classic instruments synonymous with the culture - guitars like Gibson’s Les Paul and SG, Fender’s Stratocaster and Telecaster - was beginning to decline significantly from a production standpoint. Guitars and guitar-based rock ‘n’ roll music had reached a level of popularity that would last well into the early 2000s. (* If you happen to be plugged into an ungrounded amplifier and touch metal.) Gear hunters and enthusiasts around the world all claim to have seen them, but the true story may shock you.* Welcome to 6String Minutes. In this segment, we’ll uncover the truth about Japanese “lawsuit” guitars imported to the United States from the mid-1970s on.

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